About Us

Our History

Assisting Entrepreneurs to Achieve Their Dreams

There’s real satisfaction in running a business that helps other businesses grow — and that’s exactly what our
brands are about. We provide complete branding solutions, including signage, displays, uniforms, branded apparel, and promotional products.

Business Franchise Group is the company behind trusted brands: Speedy Signs and EmbroidMe.

Our journey began in 1998 with the pilot Speedy Signs store in Penrose, Auckland. Just two years later, we began franchising — and today, Speedy Signs is approaching 30 locations across New Zealand.

In 2006, responding to the growing demand for custom uniforms and workwear, we launched EmbroidMe, which now operates in multiple centres nationwide.

The commitment of our business owners, supported by a dedicated franchise team, has played an important role in the continued growth of our brands. As a proudly NZ-owned company, we place strong value on our culture and the relationships we build.

Grant & Sarah Archibald opening Speedy Signs' pilot store. 1998
Grant & Sarah Archibald opening Speedy Signs' pilot store. 1998

Our Team

Grant Archibald - Managing Director

Grant Archibald

Managing Director
Aaron Hills

Aaron Hills

Operations Advisor
PS - OPS ADVS

Peter Smythe

Operations Advisor
MJ - MKG COORD

Morgan Jamieson

Marketing Manager
Ard 2024

Ard Zeneli

Digital Marketing Coordinator
Sarah Archibald - Franchise Development Manager

Sarah Archibald

Franchise Development Manager
Mark Lovegrove

Mark Lovegrove

Business Coach

Franchisee Satisfaction

Periodically, our franchise owners participate in an independent satisfaction survey conducted by Franchise Relationships Institute.

The survey uses several measures of satisfaction important to franchise owners.

Our Franchise Owners
Our Franchise Owners
All Franchises (Aus/NZ)
Speedy Signs' Franchise Satisfaction Survey

*Results from Speedy Signs' franchisee satisfaction survey (2020).

EM Group Photo

Our Brand Values

Our reputation has been built over many years from everyone's hard work and commitment to a series of values.

  • We operate legally, honestly and fairly
  • We embrace innovation and a growth mindset
  • We do what it takes to keep our customers happy
  • We collaborate and treat each other's success as our own
  • We make good decisions quickly
  • We use two-way conversation to promote trust and clarity
BFG Values
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Your Success Story Starts Here!

With our award winning framework, systems and support, our franchisees enjoy huge success which has been recognised on a national scale. Take a look at our brands and see it for yourselves.