About Us

Our History

Assisting Entrepreneurs to Achieve Their Dreams

There’s something pretty special about running a business that helps other businesses grow. That’s at the heart of what our brands do. We provide complete branding solutions — signage, displays, uniforms, branded apparel, and promotional products — all designed to help Kiwi businesses stand out.

Business Franchise Group is the company behind trusted brands: Speedy Signs and Fully Promoted.

Our story began in 1998 with the fi rst Speedy Signs store in Penrose, Auckland. Two years later we began franchising, and today Speedy Signs is approaching 30 locations across New Zealand.

In 2006, with demand for customised uniforms and workwear on the rise, we launched EmbroidMe. The brand has now grown to almost 20 centres nationwide. In 2025, we adopted the name Fully Promoted to better reflect the full range of branding solutions we off er — far beyond embroidery.

We are proudly New Zealand-owned and operated. We work hard to build a collaborative, supportive culture across the network. Our growth is driven by committed local business owners, backed by an experienced franchise support team all working towards shared success.

Grant & Sarah Archibald opening Speedy Signs' pilot store. 1998
Grant & Sarah Archibald opening Speedy Signs' pilot store. 1998

Our Team

Grant Archibald - Managing Director

Grant Archibald

Managing Director
Aaron Hills

Aaron Hills

Operations Advisor
PS - OPS ADVS

Peter Smythe

Operations Advisor
MJ - MKG COORD

Morgan Jamieson

Marketing Manager
Ard 2024

Ard Zeneli

Digital Marketing Coordinator
Sarah Archibald - Franchise Development Manager

Sarah Archibald

Franchise Development Manager
Mark Lovegrove

Mark Lovegrove

Business Coach

Franchisee Satisfaction

Periodically, our franchise owners participate in an independent satisfaction survey conducted by Franchise Relationships Institute.

The survey uses several measures of satisfaction important to franchise owners.

Our Franchise Owners
Our Franchise Owners
All Franchises (Aus/NZ)
Speedy Signs' Franchise Satisfaction Survey

*Results from Speedy Signs' franchisee satisfaction survey (2020).

EM Group Photo

Our Brand Values

Our reputation has been built over many years from everyone's hard work and commitment to a series of values.

  • We operate legally, honestly and fairly
  • We embrace innovation and a growth mindset
  • We do what it takes to keep our customers happy
  • We collaborate and treat each other's success as our own
  • We make good decisions quickly
  • We use two-way conversation to promote trust and clarity
BFG Values
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Your Success Story Starts Here!

With our award winning framework, systems and support, our franchisees enjoy huge success which has been recognised on a national scale. Take a look at our brands and see it for yourselves.